Field guide

Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training, and even leading your own Learning Excursions, Pine & Gilmore's Field Guide for the Experience Economy packs powerful lessons in a compact package.

This pocket-sized reference contains ten traveling tools to help discerning observers explore and learn from experiences across the economic landscape.  A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:

     3S Model of Customer Relationships

     Assessing the "Sweet Spot" for Experiences

     Deciphering the Drama of Business Experiences

     G-way: Secondary Factors

     "Ing" the Thing

     Performing a Sensory Assessment

     Progression of Economic Value

     Real/Fake Matrix of Authenticity

     Taking Note of the Notable

     T-H-E-M-E Model

Volume Orders

For Field Guide orders of more than 50 copies, volume rates are available. For details, email Scott.Lash@StrategicHorizons.com, or call Strategic Horizons LLP at + 1 (330) 405-2886.